There are a variety of systems available to help automate and control the Web Content Management (WCM) process. Most of these systems are modelled using the Model-View-Controller (MVC) design paradigm. This is a design technique frequently adopted by software developers to assist in modularity, flexibility, and re-use of object oriented web developments. This design paradigm involves separating the objects in a particular interaction into 3 categories for the purpose of providing a natural set of encapsulating boundaries, encouraging many-to-many relationships along the separate component boundaries, and segregating presentation and content. These MVC based systems control what is known as static content. In this paper we propose a new framework for controlling the software tools used in MVC based systems. More precisely, the automatic deployment of model software tools based on XML defined policies. This framework incorporates a non-proprietary component based architecture and well structured representations of Policies. The Policies are not embedded in the system, they are generated, and therefore each component is self contained and can be independently maintained. Our framework will work on a centralized or distributed environment and we believe that the use of this framework makes it easier to deploy MVC based systems.