What is the relationship between design science research and innovation? Our industry-academic collaboration poses this intriguing question and suggests a context and an experimental design for its study. We wish to understand the synergies between the active research areas of DSR and innovation by exploring their overlapping concepts and identifying unique ideas in each that have the potential to inform the other. We present a case study of an actual innovation process in Chevron as a source of empirical data for the exploration and subsequent analysis of how the application of DSR guidelines might inform the practical implementation of innovation processes. Â© 2012 Springer-Verlag.