Â© 2015, Â© 2015 Taylor & Francis. In this paper, we explore successive waves of neoliberalization in Ireland. We contend that neoliberalization remained largely â€œinvisibleâ€ during the Celtic Tiger because a property bubble permitted a period of debt-driven growth, but was revealed and politicized by the crisis. Mobilizing the ideas of topology and topography, we explore the relationships which unfolded between the â€œfinancializationâ€ of the global economy and the two twin pillars of the Irish crisis narrative: property and debt. We conclude that there is a need for future studies to consider how neoliberalism, financialization and uneven development are being reshaped by geographically situated responses to the crisis.