Conference Publication Details
Mandatory Fields
Menchaca R.;Donnellan N.;Wintrich G.;Donnellan B.
Communications in Computer and Information Science
Applying design thinking throughout the product lifecycle in dell inc
Optional Fields
Design research Design Thinking Information System Practice
© Springer International Publishing Switzerland 2014.  Customer/human-centered design can positively affect insight and idea generation in a natural and meaningful way by helping operations team members review chronic or open-ended problems with a new lens. Dell’s experience has been consistent with other organizations in that Design Thinking as a methodology can be applied to many problem spaces to generate innovative solutions. This paper examines cases studies of the application of Design Thinking in Dell in the context of current thinking in Design Thinking in the academic and practitioner communities.
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