Conference Contribution Details
Mandatory Fields
O’Connor, C., Lavin, G., Meade, H. and Styles, D.,
Academy of Marketing UK, University of Limerick, July 2015.
A Recipe for Success: When Traditional Yogurt Meets Marketing and Innovation- Killowen Farm Case Study
Limerick, Ireland
Oral Presentation
2015
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Optional Fields
Academy of Marketing UK, University of Limerick, July 2015.