Book Chapter Details
Mandatory Fields
Kerr, Aphra
2016 Unknown
Virtual Workers and the Global Labour Market
Recruitment, Work, and Identity in Community Management: Passion, Precarity, and Play
Palgrave MacMillan
UK
Published
1
Optional Fields
virtual work, community management, digital games, gender
This chapter examines the recruitment, work, and identity of community managers in online games. Community managers play an intermediary function between game players and game developers. Drawing upon an analysis of job advertisements and face-to-face interviews, Kerr argues that the location of these jobs is shaped by existing labour mobility and geo-linguistic markets; while recruitment practices, working conditions, and working practices are often shaped by gendered and heteronormative standards. Community management (CM) allows game players to convert informal forms of social and cultural capital into low-paid, precarious, and largely invisible forms of work. As a form of creative work, it demands passionate commitment, but requires real emotional and cultural labour.
Webster, Juliet and Randle, Kieth
978-1-137-47918-1
http://link.springer.com/chapter/10.1057/978-1-137-47919-8_6
117
135
10.1057/978-1-137-47919-8_6
Grant Details
ISCH COST Action IS1202