Peer-Reviewed Journal Details
Mandatory Fields
O’ Brien, A. & Suiter, J.
2017
March
MEDIA, CULTURE AND SOCIETY
‘Best and worst practice: a case study of qualitative gender balance in Irish broadcasting’
Published
()
Optional Fields
gender, journalism, media sources, broadcast media
This article focuses on the gender of voices chosen as sources and presenters of radio news coverage in Ireland. The study examines the best and worst case studies across pubic and private sector broadcasters and argues that the question of gender balance in broadcasting goes beyond the simple issue of quantitatively proportionate participation to require a more complex and qualitatively fair and balanced presentation of women within news programming. We find a very clear gender bias with male dominated coverage in both public and private sector but with greater stereotyping by the latter.
Grant Details