Conference Publication Details
Mandatory Fields
Hu, Y, McNamara, P and Piaskowska, D.
American Marketing Association Summer Educators Conference
Project Suspensions and Failures in New Product Development: Returns for Entrepreneurial Firms in Codevelopment Alliances
2015
Unknown
Published
1
()
Optional Fields
Alliance Failure New Product Development Financial Returns
http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=132&sid=a9410524-2f07-440b-8741-ba120cbd9294%40pdc-v-sessmgr02
Grant Details