digital technology, professional ethics, e-professionalism, social work
The interface between new entrants to professional disciplines, professional reputation management and social
media usage is an under-researched and little understood phenomenon. A small-scale study on social media
usage conducted with new social workers and teachers, working in the Irish context, revealed interesting insights into the complexities of reputation management for new professionals and the particular issues related
to development of their professional reputations raised by online interactions, relationships and behaviour. Key
messages for professionals and professional educators emerge from the findings outlined in this article.