Peer-Reviewed Journal Details
Mandatory Fields
Kumar, P., Singh, S.K., Pereira, V.E., & Leonidou, E.
2020
Unknown
International Marketing Review
Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate
Published
()
Optional Fields
37
5
803
827
https://www.emerald.com/insight/content/doi/10.1108/IMR-03-2019-0101/full/html
https://doi.org/10.1108/IMR-03-2019-0101
Grant Details