Motor imagery has been central to adzvances in sport performance and rehabilitation. Neuroscience has provided techniques for measurement which have aided our understanding, conceptualization and theorizing. Challenges remain in the appropriate measurement of motor imagery. Motor imagery continues to provide an impetus for new findings relating to our emotional network, embodied cognition, inhibitory processes and action representation. New directions are proposed which include exploring the physical setting and conditions in which imagery occurs and investigating if short term impairments to the motor system detract from motor imagery ability and the potential application of motor imagery for recovery.